Twitter ‘Buy Now’ Button Appears for First Time

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It looks like shopping within your Twitter Timeline isn’t far off.

A new “Buy now” button appeared on multiple tweets Monday, all of which included products that link back to a shopping site called Fancy.

The tweets were first discovered by tech-news site Recode, and the while the buttons appear in both the Timeline and expanded-tweet view, nothing happens when you actually click on the button.

The button only appears on mobile, and doesn’t appear on Twitter’s web version.

A new Buy Now button appeared on Twitter for the first time Monday.

 

It’s possible that the button appeared as an experiment for the service — Twitter is known to experiment often — or it could also be an accidental release. Fancy has accidentally revealed Twitter-related information before, according toRecode.

Twitter did not immediately respond to Mashable‘s request for comment, although this isn’t the first time a “Buy now” button has been rumored for the service. A Wall Street Journal report from April claimed that multiple ad types were on the way for Twitter, including shoppable Twitter ads.

The “Buy now” button appears to be similar to the “Download” button that shows up in app-install ads. That same WSJ report said Twitter is also testing a “click-to-call” button that would connect users with the company that published the tweet.

Adding purchasing functionalities to Timeline seems like an obvious win for Twitter. Users are familiar with both ads and image previews by now, so the addition of a “Buy now” button wouldn’t be very disruptive. It would also add new revenue streams for Twitter and some of its brand users.

This glimpse at the button implies that shoppable tweets may be on the way, although there is no known timetable.

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